iMail is an industry leading technology that creates innovative digital advertising products that utilize targets IP addresses as the entry point to deliver banner and video ads online, all without the use of cookies.

iMail-backed campaigns are

50 to 100 times more targeted than television, 6 to 60 times more effective than other online ads and have a Click through Ratio an average of 3.2 times industry averages.


IP Targeting: We convert physical addresses to IP addresses so advertisers can serve targeted digital display with surgical precision to their intended target by making the IP/Modem/Router the entry point.

Match Back Analysis: With our IP Targeting product, we are able to provide a tangible and accurate ROI by cross-referencing the target list with sales records – all without the use of UTM codes, conversion pixels, retargeting, or call tracking.

Captive Audience: Using iMail, you can serve targeted digital ads to entire college campuses, hotels, trade shows, conventions, and other venues where masses gather via the locations’ IP addresses.

Reverse Append (pre launch): We can take an unknown site visitor’s IP address and map it back to their physical address so advertisers can send a direct mail piece.


Top industries using

IP Targeting:


Banking and Finance

Healthcare & Pharma

Automotive & Marine

Media & Broadcasting


Consumer Products


Sports and Entertainment

Non-Profit Organizations

Home Services


Direct Marketers

Public Traded

Ad Agencies


With iMail, more of your ads will hit their intended target.

iMail brings the location-specific accuracy of direct mail to digital advertising. Through a patent-pending technology we target digital ads to your customer by matching their IP address with their physical address, bringing a wide variety of banner and display ads to the sites the targeted customer visits on the Internet. Specifically, iMail offers:

•  Targeting without having to use cookies, census blocks or geo-location tools. Patent-pending technology combines more than 30 public data elements to hyper accurately map an IP address to a home address with greater than 95 percent accuracy.

•  Ability to simply run on the Internet page where your target customer is surfing.

•  Capability to also target ads to your target consumer as well as the sites they like to visit. We can run ads on a customer’s choice of 1,000,000 websites with 30-50 billion impressions daily.

•  Flexibility to add conversion pixels and remarketing pixels.

•  Privacy IDs assigned to every customer.

•  Integration with existing active customer address lists.

•  Automatic blocking of adult and low quality spam sites.

•  Continuously updating reporting metrics, including exposure, clicks, conversions.

•  Post-campaign match-back analysis to determine which addresses were most productive.

•  Mobile phone targeting by location in high value buildings and addresses.

•  IP-Targeted Video advertising.

Robust analytics to help understand consumer behavior.

iMail takes a different approach to analytics. Instead of focusing on the standard impressions, we focus on real world outcomes, which for most of our clients results in doubling their advertising effectiveness. We offer a variety of key metrics and tools, including:


Did your intended target log on and see the ad? If so, how often and for how long were they exposed to

the ad?


What was the open rate of the advertising?

Match-back analysis

When a campaign period is finished, we match back our IP addresses with your website/landing page activity to determine which IP addresses were targeted by the advertising, and what affect that had on your ultimate outcomes. At this time we are able to calculate the “percentage lift” in the campaign that the advertising provided.

Client’s custom pixels

We can also follow the customized pixels clients place on their advertisements, generating reports on the remarketing and conversion pixels clients wish to place on their landing pages/websites.


What happened once the customer clicked on the ad? How many times did they go to your landing page? Did they download your special report, or make a purchase on your website? We customize those metrics to our client’s specific metric points.

Targeted Digital Display Advertising That Really Works

Call Today! 1-800-683-MAIL

Direct Mail Systems, Inc.  |  12450 Automobile Blvd., Clearwater, FL 33762

Marketing Plans

Copywriting and Design

List Management

Data Processing